Facebook is the epitome of social networking, and while it’s only a component of creating a complete online presence, Facebook is where “everyone” is at. The population of Facebook is so large that if Facebook were a country it would be the fourth largest in the world.

Essentially Facebook is a place where friends and family can communicate with each other. Facebook also gives a person the opportunity to meet new people and find old friends. Many people figure Facebook is a fad, but in actuality it’s just a new way to communicate that’s quick, non-intrusive and efficient. You can reach many people with small tidbits of information about a multitude of things; how you feel, what you’re doing, where you’re going, the list goes on. The main thing to remember about Facebook is this, building business isn’t simply about who you know anymore; it’s about the family, friends and colleagues of the people you know. Take a look at how this video explains…