Having the right attitude about your social media strategy is just as important as having the right social media plan for your business.  At Ticor, we’re constantly trying to stay fresh, listen well, and improve our social media efforts.  I came across a brief case study this week and found it very encouraging.  There’s a link to it below.

What are my two big takeaways?

Firstly, it’s important to recognize that social media is in a constant state of flux.  So it’s healthy to make adjustments to your message / conversation as well as the platforms you use along the way.  It’s OK to try something different, measure the results and either stick with it, tweak it, or scrap it!  Early attempts at success are normal!

Secondly, the number of followers is not necessarily the best way to measure your success in social media.  What’s more valuable are the relationships built.  Duh… In the real estate industry it’s all about relationships and trust and I think that part will never change.

So without further delay, here’s the case study on how a certain small business is using social media.

Enjoy!

Matt Sweet
Marketing
Ticor Title
@sweetmd