Ticor Title is happy to see Jannae Mitton Jolobois in the Harbor, and we think you will be too! Jannae brings many years of experience as a title and escrow representative in the Gig Harbor Real Estate Market and we are pleased to announce that she is a part of our team. On location at the marina in Gig Harbor, Jannae and Ryan Kalalau clear the record on how to properly pronounce her surname as well as the name of her employer, Ticor Title. Also, don’t miss the the surprise end as Jannae tops off the announcement by going all in!!

Contact Jannae:
253-686-1976
jannae.mittonjolibois@ticortitle.com

Order Title & Escrow Here

Understanding the demographics of the top social networks is very important when formulating our social media strategies.

Have you ever wondered which social networks have the greatest percentage of users with a bachelor’s degree?  Would you like to engage on a network that has a high percentage of users earning over $100k?  Would it be helpful to you if you knew which social network has a high percentage of college educated male users?  If you answered yes, yes, and yes, than read on….

Click the image for a full size image Flowtown's social media demographic chart.

Social networks are all about engagement with people on those networks, right?  And we believe there’s some truth to the old saying, “It’s not what you know, it’s who you know.”, right?  Well Flowtown put together a nice set of graphs that puts into numbers and percentages what we intuitively know about the ‘who’ on the most prominent social networks.

So as we formulate our social media strategies, doesn’t it make sense for us to take into consideration the demographics of the networks we participate in?  For example, if I’m a Real Estate agent who is targeting buyers in their late 20’s to mid 30’s , my time will be better spent on Digg, StumbleUpon, Reddit, Twitter, and Facebook.  On the contrary, only 12% of the users on MySpace are between the ages of 25-34.  If I’m someone that deals mainly in high end properties, I’m likely to find more qualified buyers in the LinkedIn community which has a higher percentage of users with a earning over $100k.

Knowing your audience is the first step in formulating what to present  and how to present it!

Cheers!
Matt Sweet
Ticor Title
@sweetmd

Last year Facebook began allowing users to set custom URLs or web addresses for their fan pages.  This is a great feature because it allows us to promote our fan page address in plain english.  Instead of having an address that has a hundred random characters in it that nobody could remember, we have a nice and tidy URL that is much more memorable.  And in our case it is the same as our Twitter address and ‘mothership’ website.

Our Old Facebook URL looked something like this:
http://www.facebook.com/#!/pages/My-Super-Long-Fan-Page-Address/335531722729?ref=not-memorable

Our new Custom Facebook URL is much shorter and easier to remember:
http://facebook.com/myticor

Ticor’s Twitter account
http://twitter.com/myticor

Ticor Title Northwest Mothership Website
http://myticor.com

With ‘myticor’ in each address, we have congruency among our website and social accounts which reinforces our brand.

So how did we set our custom URL for facebook? Here’s a video to explain how we did it.

!NOTE: once you set your custom URL for your fan page, it can not be changed! So have fun, but plan carefully!

Cheers!
Matt Sweet
Ticor Title
@sweetmd

In anticipation for the RE BarCamp event in Seattle last Friday, I had high expectations. I expected to be challenged, to learn new things, to meet new people, and to be inspired.  I have to say that all of my expectations were met or exceeded.  And each of the discussion group leaders came across in a fun, honest, open, and refreshingly humble conversational manner.

There was so much knowledge being dropped in such a short amount of time from high-caliber people, It was a challenge to take it all in.  So as a breadcrumb trail for myself and others, I tweeted like a song bird and tagged it all with the hashtag-du jour #REBCSEA.  Looking back through the tweets, I’m smiling and remembering a very fun day.  And much more than what I learned, I am most happy about the connections I made and conversations I had with so many great people.

Here are my top 5 takeaways from last week’s event:

1.  There is still great opportunity to leverage video to stand out in niche markets. It’s a land grab of sorts.  The hilarious guys at Think Big Work Small shared a plethora of ideas for anyone in the Real Estate industry who chooses to board the video train.  But their points on the importance of editing and  always providing either value, entertainment, or enrichment stood out to me as being paramount.

2.  Getting an iPhone is one of the best decisions I have ever made for my business. This may sound hyperbolic but as a marketer for a title and escrow company, I’m in a relationship building business.  And the iPhone has made it so much easier to listen, produce and share content, and keep in touch with a broader range of people via social networks.

3.  Facebook just surpassed Google as the most visited site.  Facebook Fan pages are all the rage right now. And Mike Mueller is a Facebook Fanpage Ninja.  If you want great info on how to leverage your fan page to achieve your business goals, check out his website for some great info.  http://areweconnected.com/facebook/

4.  You’ll get the most from twitter with a balanced mix of speaking, listening, and conversation.  There are real people behind those tweets, and if you take the time to engage, great things can happen.  Reggie Nicolay shared a great tip on how to be good at sparking engagement on twitter:

5.  It’s all about people. In each session that I attended there were no powerpoints, no projectors, and no dazzling media displays.  Instead, there were chairs, a big notepad on an easel, and sometimes a microphone.  It was awesome and ironic at the same time.  In a nutshell, It was people just being social.

I’m grateful to the people who worked harder than I know to make the event possible!  Here’s a list of volunteers and sponsors.

Cheers!

Matt Sweet
Marketing
Ticor Title
@sweetmd

Are you new to social media? Do you want to learn more about how you can use it in a business context?  Do you need clock hour credits?  We have a class for you!

Here are the details:

When:
March 23rd & March 30th (Tuesday)
10 am to 1 pm, both days
(2 day workshop, 3 hours per day)
with Matt Sweet & Julie McCullough Hale
Ticor Title & Escrow
6 Clock Hours Total

Where:
Coldwell Banker Danforth, Northgate, 2111 N. Northgate Way, Seattle, WA  98133
(3 Clock Hours on 3/23/10  and 3 Clock Hours on 3/30/10)
Customers go online to search for everything these days.  How will they find you?  Learn ‘Social Media’ from two of the Seattle Real Estate Community’s BEST!

Workshop includes:

• Introduction / Overview, Internet and Social Media
• Create your own Twitter, Linked In, and Facebook Business Page
• Practice using tools for ‘Time Blocking’ and Social Media ‘Time Management’
• Set up your ‘Google’ profile

Lecture combined with workshop format

Bring your laptop or netbook computer!

Cost
$72 for 6 clock hours, or $36 to audit class. Payable day or class. Reservations thru Eventbrite!

Presented By:
Matt Sweet — Ticor Marketing

Julie McCullough Hale — Creator / Chair, RRNetwork.com

Friday March 19th is the RE Barcamp event in Seattle at the Seattle Center! I expect that this will be THE social media event of the year for Real Estate professionals. If you want a boost of inspiration, a kick in the pants to try something new to achieve better results, or if you just want to find out what the state of the art is, this is the event for you! From smartphone productivity, to blogging, to twitter, to facebook, to good ol’ fashioned face to face networking, I guarantee that there will be an opportunity to discuss it, share successes, and ask questions with peers in an open format.

Everyone is welcome. If you’re new to social media or internet marketing, or if you’re a seasoned blogger, you’ll get something out of it.

Jim Marks of Virtual Results is the keynote speaker this year (9AM kickoff) . I heard him last year and found him to be very insightful, funny, and challenging at the same time.

So please come! You’ll thank yourself for doing so!

Ticor Title is a proud sponsor.  We’ll be there joining in the conversation!

Click Here to register and get all the details.

Enjoy!

Matt Sweet
Marketing
Ticor Title
253-312-7003

We’re very pleased to announce that we’re moving our Ticor Title University Place, WA escrow branch to a new location this month (March 18th to be exact).  Our office on 27th street has served us well but our move to a new construction office on the corner of 40th and Bridgeport Way is a welcome change.  The new space is very easy to find, has plenty of parking, and presents quite well.  Each escrow closing room has a large window with a nice view.  Purchasing a home or refinancing is one of the biggest decisions a person can make in their life.  At Ticor Title in University place, we’re ensuring that the closing experience will be positive, comfortable, and memorable one for all parties involved.

We look forward to serving our valuable clients with great care and all the best amenities in our new University Place location!

The address for the new office is:

3929 Bridgeport Way W, #202
University Place, WA 98466

Phone: (253) 460-2921


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